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MCG | External Totems

OUTSIDE CONCOURSE

Positioned throughout the MCG concourse, the vertical totem screens create a striking digital footprint visible from every approach. They’re perfect for wayfinding, event branding, and fan engagement content.

Availability of these screens varies by event — your Lumen8 contact will confirm which totems you can use for your campaign or matchday.

Totem format and dimensions

Content Dimensions File Format Codec FPS Duration Max. file size
Video 1080 x 1920 .mp4 h264 25 10 sec 1 GB
Static 1080 x 1920 png RGB with Alpha - - 1 GB

See below considerations to ensure your content displays effectively across Totems.

To ensure maximum brand exposure, ensure the logo is visible at all times.
Using the maximum pixel height for logos + text will ensure your message is legible.
Width is limited, so where possible avoid a stacked logo/message
Dark background colours are the most effective.
Make your message memorable. Often the most memorable animations are the simplest.

Queries?

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