360 - Lumen8

WBBL | 360 LED Ribbon

The 360 spec uses all of the LED ribbon as a canvas and creative is made to suit every individual section of the LED.

This allows for each part of the creative design to be in a certain position (ie. at either end of the field or text that spans multiple panels).

See below considerations to ensure your content displays effectively across stadium LED ribbons

To ensure maximum brand exposure, ensure the logo is visible at all times.

Using the maximum pixel height for logos + text will ensure your message is legible.

Asset height is limited, so where possible avoid a stacked logo/message and use a landscape version.

Use big, bold fonts, italic or thin fonts are hard to read on LED.

Dark background colours are the most effective. White/light coloured backgrounds don’t translate well to the TV audience.

All laterally moving objects should appear seamlessly to move from one banner to the next.

Loop your animation so the start/end points are the same.

A slight scroll on an otherwise static Tiled LED is recommended.

Make your message memorable. Often the most memorable animations are the simplest.