Led Ribbons

There are two different types of spec for Marvel Stadium’s LED ribbons – Tiled and 360. Deciding on which spec to use depends on the complexity of the creative.

360 LED

360 allows for a deliberate and fluid placement of text, background designs and animation. Although this can be visually effective, it is more complex to create and export than a tile design.

Tiled LED

A tiled LED requires one single tile design that is repeated across the LED field or parapet level. There can be a different tile design for each level of field/parapet.

Tiled

360

See below considerations to ensure your content displays effectively across stadium LED ribbons

To ensure maximum brand exposure, ensure the logo is visible at all times.

Using the maximum pixel height for logos + text will ensure your message is legible.

Asset height is limited, so where possible avoid a stacked logo/message and use a landscape version.

Use big, bold fonts, italic or thin fonts are hard to read on LED.

Dark background colours are the most effective. White/light coloured backgrounds don’t translate well to the TV audience.

All laterally moving objects should appear seamlessly to move from one banner to the next.

Loop your animation so the start/end points are the same.

A slight scroll on an otherwise static Tiled LED is recommended.

Make your message memorable. Often the most memorable animations are the simplest.