To ensure maximum brand exposure, ensure the logo is visible at all times
Using the maximum stage/pixel height for logos + text will ensure your message is legible
Stage height is limited, so where possible avoid a stacked logo/message and use a landscape version
Dark background colours are the most effective. White/light coloured backgrounds don’t translate well to the TV audience
All laterally moving objects should appear seamlessly to move from one banner to the next. Therefore move objects from the right/left side of the stage simultaneously
Make your message memorable. Often the most memorable animations are the simplest.
